Paris Fashion Week – Flyposting – Wild Posting

« Love Me » flyposting for Emmanuelle Zysman during Paris Fashion Week near the Eiffel Tower
« Love Me » campaign for Emmanuelle Zysman

In the Marais, Les Halles, rue Saint-Honore, at Etienne Marcel, rue de Sevres, at Saint-Germain-des-Pres, on the Champs-Elysees, around the fashion shows, wild posters are raging during Paris Fashion Week.

Paris Fashion Week

Fashion Week is a period of communication favored by fashion brands. Since 1973, this week of fashion shows is held every six months in Paris (spring-summer and autumn-winter) with events dedicated to haute couture, ready-to-wear or men’s fashion. It is a week of intense presence of buyers from all countries, with influential personalities (VIPs), journalists and bloggers.

Flyposting – Wild Posting

During Paris Fashion Week, and for a reinforced marketing strategy, our agency offers a sustained presence with at least three teams of posters that take turns at least every 8 hours to maintain visibility because many brands want to expose themselves during this period. The largest French cities like Lyon or Marseille can also be covered during this period, as well as London or New York..

Poster campaign for the brand Les Petites and Antidote Magazine during a Paris Fashion Week
Poster campaign for Les Petites and Antidote Magazine

Street Marketing during Paris Fashion Week

In support of a flyposting campaign to make your brand more visible, we offer various street marketing operations:

  • hand to hand distribution of flyers, goodies, tote bags or candy bags incorporating your brand colours at trade fairs
  • setting up of a mobile display on advertising bicycles during hand to hand distributions or traveling to a targeted neighborhood such as the Marais
  • boarding near fairs or fashion week events
  • stencils or clean-tags
  • luminous projections on walls, for your point of sale or your showroom.

Our sales department is at your disposal to offer you the best visibility. We will advise you on the action adapted to your budget.